Marketing Consulting Success Stories

New Market Entry & Branding For a private label packaged goods producer, we guided an 18-month multistage entry in a consumer branded category. The stages included an opportunity scanning study, price-performance trade-off research and brand concept and name development.

New Market Entry A leading semiconductor company asked us to assess the market for DSP processors. We delivered strategic information in the form of a qualitative "best of class" profile.

Marketing due diligence venture fund -- software acquisition
An international marketing due diligence study to assess the market position of a vertical software acquistion target. We conducted a fast turn phone survey study among buying influencers and decision makers within a professional vertical market.

Branding Strategy A Fortune 500 company faced an important brand-name and positioning decision for its new high-tech product.

Corporate Image We helped a European petroleum company build its corporate image in the U.S. with a targeted national image assessment prior to its acquisition of an American company.

Dealer & User Attitude & Usage Study For a major farm implement and tools manaufacturer, our attitude and usage study conducted throughout the Western states among dealers and farm operators. Our study, using a hybrid phone-mail method, identified product and marketing opportunities for strengthening brand loyalty and product adoption.

Branding Research & Brand Development For an H-P technology spin-off, we managed the branding research and development of compelling brand name and advertising positioning as the focal point of a pull-through consumer strategy.

Market Opportunity Scanning We conducted a nationwide market strategy study to assess the market adoption rates and prospects for a new competitive building materials product, this guiding our client's market entry decision.

Public Affairs Strategy A major chemical firm knew from recent blunders that its reputation was on a slide. Through a series of focus groups and a projectable survey, we identified how to best build community alliances.

B2B Market Position Profile A strong niche manufacturer of plant automation equipment wanted to know its competitive position. Important decisions involving marketing spend and capital investment were on the table. After our decision clarification work we designed and executed a market profile study.

Transition Strategy For an industrial fabrication client, we helped identify new product and service opportunities to more effectively position the company in its competitive market space. success-consumer-new-products-concept-generation.cfm