A major chemical firm was the top employer in one of its locations. It knew from its recent public relations blunders that its once solid reputation was on a slide. To repair its injured status, it wanted to find out how to best build alliances and become a good corporate citizen in the eyes of the people and its labor force.

To begin the process, we made an area-wide positioning study among the public and leaders alike. In a carefully crafted analytical approach, we uncovered the top civic priorities and opportunities to rebuild its stature among the public.

RESULTS
Our client built new action plans for donations of money and employee time that were tightly focused on the most pressing local problems in each of its plant communities.