Team Members
Thomas Brown
Leslie Anderson
David Hill
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Leslie Anderson Consultant
- International research management
- Qualitative and quantitative research design
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Leslie has nearly 20 years consulting experience doing high-level analysis, corporate intelligence and market analysis. She held senior marketing research and director positions at J. Walter Thompson Worldwide and Y&R. She has extensive experience with many other industrial clients conducting executive level research.
Representative Project Highlights
- Using the SRI VALS (Values and Lifestyle Study) system to develop a detailed understanding of a client’s target audience, then conducting ethnographic research to delve deeper into the target’s motivations and beliefs.
- Conducting regular qualitative interviews among international management personnel of a global client.
- Developing, managing, and analyzing a twice-yearly tracking study to monitor public opinions toward a public utility.
- Developing and implementing a research process to ensure that international advertising will be culturally acceptable in all countries.
- Developing and managing a six-country, in-language attitude study in countries such as Kazakhstan, Nigeria, Saudi Arabia, and China among government officials.
Leslie@PowerDecisions.com
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Our strength combines our backgrounds in research, analytics and marketing strategy, with senior level management experience bridging a broad range of industries. From technology, communications, healthcare, and financial services -- we've helped scores of companies. Some of our clients include HP, British Petroleum, National Semi, Bank of the West, MicronPC, Nokia, Boise Cascade, ProClarity, Extended Systems
We've served on boards, as start-up CEO's and marketing executives so we know the problems you face and we tailor our work to be fast-paced and practical, while bringing the fresh look, decision clarification, and analytical horsepower to work with you towards decisions and solutions that build your market share and profit margins.
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