Contents
These web market research related tutorials offer links resources. We
have attempted here to give you the best-of-breed in statistics, marketing research, surveys, polls, focus groups, and online survey methods, and other
market research technologies.
Database marketing is somewhat of an 'ugly sister' to market research,
yet if you have a database of customers or prospects, database marketing
and 'data mining' is one of the best market research tools
available. It is hands-on, real-world, real customers and
prospects. There are wonderfully simple and sophisticated
tools that have marketing intelligence power. Learn about this
robust market research tool.
An
Intro To Data Mining
Data mining explained. Excellent start
for those interested in applying data mining for market research purposes.
Data
Mining
This web site offers data mining white papers, book reviews, and links.
The
Data Mine
The Data Mine gives an introduction to data mining, also known as knowledge
discovery in databases (KDD), knowledge acquisition from databases, and
knowledge discovery.
SmartDrill
Contains case studies, white papers and an overview of various methods
for analyzing data, ranging from the simple to the sophisticated.
Decision-making is a very broad field. The academic work on
decision-making centers around statistical algorithms. These
relate to market research from the standpoint that market research,
especially quantitative market research, has as its premise a model of
buyer decision-making.
Decision
Making Tutorial by Beginners.co.uk
A basic but useful decision-making overview outline a fundamental
rational process.
e-Optimization
Optimization is a mathematical process that has market research
usefulness. It can calculate the best utilization of resources (people, time, processes, vehicles, equipment, raw materials, supplies, capacity, securities, etc.) needed to achieve a desired
result. Objective functions are set, such as minimizing cost or process time or maximizing throughput, service levels, or profits. Optimization technology improves decision making speed and quality by providing businesses with responsive, accurate, real-time solutions to complex business problems.
e-Optimization.com is a subject guide and links for anyone interested in optimization software.
Market research training is readily available while on the job.
Someone with basic knowledge of marketing principles and buyer behavior
can quickly get up to speed and be conversant in market research design
issues, and be able to deal with and contract for market research survey
services, or focus group services from a marketing research firm.
The
Burke Institute
The Burke Institute is the mother of private market research training
institutions. Burke Institute is a spin off of Burke Marketing
Research, known for its quality standards. It offers marketing research training seminars on such topics as qualitative and quantitative
market research, market survey questionnaire
design, international market research, and more. Customized training and several
certification programs are offered. This is a winner. Start
here.
Questionnaires and Survey Design
A course on how to design a research survey questionnaire
MarketResearch.com
An "aggregator of global business intelligence, competitive
intelligence, marketing intelligence and market research. A searchable database of published marketing research materials;
free searches; full market research reports for sale.
"Principles
of Marketing Research"
Skill areas covered include marketing
research basics, planning
the market research process, market research design, market research
survey sampling, survey data collection methods, market research measurement instruments, data collection skills, data analysis, communicating
research results, and research management.
Access to the University of Georgia Center for Continuing
Education's web-based course supported by the Advertising Research Foundation, the American Marketing
Association, ESOMAR, and CASRO.
Market
Research
An extensive online market research library for non-profit management with topics such as marketing, advertising, e-commerce and intellectual
property law. Excellent overview of how to use marketing research and
market research methods.
The
Write Market
Marketing plan tutorials on the basics of developing and executing a marketing
plan, with an emphasis on online skills, including online promotion, search
engine promotion, including how to publish an Ezine, creating an online press center,
writing for the web and online branding.
Media
Buying Academy
Offers a four-day "boot-camp" course in the basics of media
planning and buying, taught throughout the U.S., with customized onsite
training available as well. Audio and video home-based versions of the
training programs are produced.
Packaging®
Strategies
Packaging markets, technology, and business, reporting intelligence on new packages, packaging technologies,
companies, and market trends. Information about newsletters, conferences, and market studies on packaging.
SPIN
Tutorials
Tutorials on strategic media campaigns, including in-depth guides to cultivating relationships
with reporters and making the most of photo opportunities and media events.
PR-education.org
Links for educators, students, or practitioners and published
research in the field of public relations.
Another silent partner to market research, competitive intelligence is
often a critical item on the market research menu.
Aurora WDC Magazine
Articles, links, and essays on competitive intelligence.
Business
Research Strategies
Free online tutorials on company and organization; industry and product; topics and events; economic and financial data;
and demographics and consumers. Related links
TradePort:
Global Trade Tutorial
A tutorial on international trade.
Topics addressed include trade rules, export strategy and market research on foreign markets.
The
Industry Handbook Retailing Industry
An overview of the retailing industry and key success factors. Source links.
Statistics
Every Writer Should Know
Information written by L.A. Times' journalist Robert Niles is
geared toward journalists or others wanting a basic understanding of statistics.
Center for Social Research Methods
Links to sources.
Offers an online hypertext "textbook" on applied social research
methods, an online statistical "advisor" that helps determine
the appropriate statistical test, and research pointers.
HyperStat
Online
The main offering at this site is the HyperStat Online Textbook,
an introductory guide to statistics. Great other resources including book reviews, statistics link resources, and
an online forum for users of the textbook.
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