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Marketing Research ToolsMarket Research ApplicationsMarketing Strategy NewsletterMarketing Research Information Sources & Tutorials | A web site design evaluation from Power Decisions Group, using proven market research principles, gives you direction and specific tactical guidance on how to enhance your web site.Web site design testing is crucial for your internet marketing plan, and depending on your business strategy, may determine the success of your internet marketing strategy. Competitors strive to produce the best of breed, the optimum web site. The question for your internet marketing plan is "Does our web site attract and retain interest of our target audience?" and, "How does our web site measure against our competition?" Power Decisions Group delivers a thorough, step-by-step approach to web site design and internet marketing competitive evaluation.Using proven market research methods and techniques developed through online surveys and focus groups, we ensure market research quality. We recruit appropriate respondents to tour the Internet from several remote facilities. Our facilitator directs them through a search task that includes your site, as well as your key competitors' and other related businesses. The Power Decisions Group approach enables tracks movement and click through rates through your web site. We follow the web search with a qualitative discussion with small groups of one to three respondents. These in-depth discussions begin with some pointed questions to determine reaction to visiting your site. How easy was it to navigate? How it compares with others in your industry. We might look at how your customers use the Internet and what they expect in a great site. And a host of other hot topics. Then the discussion is opened up for input and additional comments. Our goal is to probe and clarify until we learn not just what they think, but how they feel about your site. The results of the study will give you a clearer understanding of your site and input for improving and upgrading it. Our final report could include promotional strategies, content recommendations, ideas for improving the interactive nature of your site, and general advice on how to customize your marketing message for the Internet. To maximize your Internet marketing presence, it's essential to understand the unique attributes of the Internet as a medium. Just as television is a visual medium, the Internet is an interactive one. It invites participation and provides enormous marketing opportunity, yet interaction is often overlooked or underutilized. In fact, many Internet strategies don't address it at all. Contact Power Decisions Group for a web site marketing evaluation. |
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Strategy Newsletter Contact San Francisco office at 415.339.0498 ©Power Decisions Group, Inc. Aug 2008
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