B2B marketing related books .
| Title with Review Link | Stars (5=max) | Category | Highlights |
|---|---|---|---|
Bad Blood: Secrets and Lies in a Silicon Valley Startup | 4.8 | Case Histories | The full inside story of the breathtaking rise and shocking collapse of Theranos, the one-time multi-billion-dollar biotech startup founded by Elizabeth Holmes, now the subject of the HBO documentary, The Inventor, by the prize-winning journalist who first broke the story and pursued it to the end. |
DARE TO LEAD | 4.7 | Self Management | Brene Brown has taught what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research she shows how to put those ideas into practice so we can step up and lead. |
| Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones | 4.8 | Self Management | No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. |
InstaBrain: The New Rules for Marketing to Generation Z | 4.8 | Marketing | This book by internationally-acclaimed researcher and speaker Sarah Weise will teach you the new rules for marketing and brand-building for Generation Z. Packed with stories and insights from dozens of youth research projects |
Joy at Work: Organizing Your Professional Life | 4.5 | Self Management | De-clutter your desk and brighten up your business with this transformative guide from an organizational psychologist. |
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice | |||
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling | 4.7 | Sales | Until someone mentioned “Fanatical Prospecting,” I had never heard of the book or its author Jeb Blount. Noticing the book was #1 on Amazon’s telemarketing best seller list, I ordered a copy and began reading with an open mind. The book, especially at the beginning and the very end, is about 50% standard sales motivation content covering well-trodden material like the amygdala/lizard brain, Amy Cuddy’s TED talk on body language, etc. However, the other 50% delivers very practical processes and templates that make the book one of the better sales books available. All told, I felt the book was a must read. --Jeremey Donovan |
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice | NR | Branding | Presents real life business-to-business (B2B) branding cases. Key branding topics are supported by empirical case studies. |
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business | 4.8 | Branding | In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, the Founder Story, the Purpose Story, and the Customer Story. |
Tribe: On Homecoming and Belonging | 4.6 | Culture | Combining history, psychology, and anthropology, Tribe explores what we can learn from tribal societies about loyalty, belonging, and the eternal human quest for meaning. It explains the irony that-for many veterans as well as civilians-war feels better than peace, adversity can turn out to be a blessing, and disasters are sometimes remembered more fondly than weddings or tropical vacations. Tribe explains why we are stronger when we come together, and how that can be achieved even in today's divided world. |
An End to Upside Down Thinking: Dispelling the Myth That the Brain Produces Consciousness, and the Implications for Everyday Life | 4.4 | Consciousness | Consciousness creates all material reality. Biological processes do not create consciousness. This conceptual breakthrough turns traditional scientific thinking upside down. In An End to Upside Down Thinking, Mark Gober traces his journey – he explores compelling scientific evidence from a diverse set of disciplines, ranging from psychic phenomena, to near-death experiences, to quantum physics. |
Connect: How to Find Clarity and Expand Your Consciousness with Pineal Gland Meditation | 4.8 | Consciousness | The solution to your problems starts with connecting to yourself. An inspirational guide to a powerful meditation method for greater clarity, consciousness, and spiritual growth by New York Times bestselling author, world-renowned meditation teacher Ilchi Lee. |
Smarter Faster Better: The Secrets of Being Productive in Life and Business | 4.4 | Self Management | At the core of Smarter Faster Better are eight key productivity concepts—from motivation and goal setting to focus and decision making—that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters—this painstakingly researched book explains that the most productive people, companies, and organizations don’t merely act differently. They view the world, and their choices, in profoundly different ways. |
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Praesent dapibus, neque id cursus faucibus, tortor neque egestas auguae, eu vulputate magna eros eu erat. Aliquam erat volutpat.
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Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio. Quisque volutpat mattis eros. Nullam malesuada erat ut turpis. Suspendisse urna nibh, viverra non, semper suscipit, posuere a, pede.
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