Our decision stages help quickly identify the most-needed marketing research at each stage.
The decisions you face drive your marketing research requirements: branding, pricing, products, or targeting. Before we begin any market research study, we examine with you the four decision stages to uncover the most appropriate way marketing information can help. We use these decision-making stages as a pathway for recommending market intelligence, surveys, or focus group studies. Our Decision-Research Matrix guides this process.
Our process is a way of thinking about opportunity discovery; a practical collection of models, or action producing thinking steps, developed over years of consulting SMB B2B manufacturing and business-to-business channel clients.