Project Examples


Hewlett-Packard Printer

Hewlett Packard Printer & DMD Disk Memory

Several B-2-B assignments for HP involved decisions regarding product design, and pricing. These studies used advanced online survey methods involving respondent-adaptive questionnaires. Through conjoint pricing sensitivity analysis we identified opportunities to build buyer preference by calculating the optimum price-performance mix for each B-2-B product line.


This Fortune 500 Company faced an important brand name and positioning decision for its new high-tech product in engineered wood. Working directly with CEO, our B-2-B study and analysis generated, evaluated, and recommended final branding and positioning direction.

Micron Technology

For the PC subsidiary of this global memory chip leader, we led a B-2-B research and consulting engagement to assess their market position and opportunities in the high availability server market. This study involved direct 1-to-1 depth interviews followed by a larger scale quantitative study employing phone & phone-to-web interviews.

Boise Cascade

We designed and implemented a nationwide market strategy study to assess the market adoption rates and prospects for a new competitive building materials product, this guiding Boise Cascade’s entry into the emerging OSB and waferboard technologies.

Texas Instruments / Silicon Valley Division

This study evaluated the worldwide market for DSP (digital signal) processors. Data collection included high-level 1-to-1 appointment-phone interviews among international senior executives in target customer companies. Data drove the analysis where we delivered strategic information in the form of a qualitative “best of class” profile and customer expectations to guide client market entry into the DSP marketplace.

Teletrac Commercial Vehicle GPS Systems

We conducted three B-2-B studies for this leading commercial GPS systems provider. Two studies of Teletrac customers gathered brand image, price sensitivity, and repeat purchase preference through 1-to-1 phone interviews. A followup study using a B-2-B online forum gathered qualitative views, satisfaction, and brand image data of one target competitor.