These Key Questions are a shortcut to ‘faster and smarter’ decision making.  We created these Key Questions based on our prior work with decision makers.  Together, moving through these questions, decision makers achieve clarity saving time and budget; dramatically increases the value of research information, and in turn, avoids investing in unneeded intelligence. Quickly moving through these questions dramatically increases the value of research information, and in turn, avoids pursuing unneeded intelligence.

The 8 Questions and other tools discussed here are just that: tools. Just like tools in a tool shed, they need to be applied uniquely to each marketing decision, whether a product launch, an advertising theme, or new brand positioning strategy.

Use these tools to Think First. This process offers the best path for Opportunity Discovery to grow your brand and profit margins.